Our story

Eleven years of ribbons, leaps, and quiet courage.

CheerTwirlTrail began with a single afternoon class in a borrowed church hall. Today, it's a community of hundreds — but the philosophy hasn't shifted an inch.

Founder coaching a young cheerleader in a sunlit studio
Beginnings

Built by coaches who remember being kids on the floor.

Our founder, Lainey Carter, was a regional champion baton twirler who later coached collegiate cheer for a decade. When she returned home to Asheville, she wanted to build a space where excellence didn't come at the cost of joy.

That's the trail we walk — disciplined, patient, and full of warmth. Athletes learn to compete because they've first learned to love the craft.

What we stand for

Four values that shape every class.

01

Courage over perfection

We celebrate the try. Every fall is part of the routine — and every athlete is reminded of it.

02

Technique with patience

No skill is rushed. Progressions are built slowly so confidence and form arrive together.

03

Belonging on every team

Whether recreational or competitive, every athlete is part of the same family of effort and care.

04

Joy as a discipline

We protect the spark that brings kids back each week. Joy is the engine — we keep it well fueled.

Baton twirler in motion against pastel studio walls
The studio

A space designed for safe, soaring movement.

Our 4,200 sq ft studio includes a sprung tumble lane, mirrored cheer floor, dedicated twirl bay with high ceilings, and a parent lounge with sightlines to every class. We invested in the floors so your kids could trust the landings.

  • 9mm spring floor with Marley overlay
  • 16ft ceilings in the twirl bay
  • Live-stream cameras for traveling families
  • Climate-controlled, allergen-filtered air
Come see us

Tour the studio this week.

Walk the floor, meet the coaches, watch a class in session — no pressure, no obligation.

Schedule a Tour